<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Stu McLaughlin</title><description>Perspectives on strategy, systems, and the practice of turning vision into organizational reality.</description><link>https://www.stumclaughlin.com/</link><item><title>SEO, AEO, and GEO: One Foundation, Three Surfaces</title><link>https://www.stumclaughlin.com/articles/seo-aeo-geo-one-foundation-three-surfaces/</link><guid isPermaLink="true">https://www.stumclaughlin.com/articles/seo-aeo-geo-one-foundation-three-surfaces/</guid><description>SEO, AEO, and GEO aren&apos;t competing disciplines. They&apos;re the same foundation expanding into new surfaces — and if the foundation isn&apos;t solid, none of the new layers matter.</description><pubDate>Fri, 13 Feb 2026 00:00:00 GMT</pubDate></item><item><title>Brand to Person (B2P): The Model That You Should Focus On</title><link>https://www.stumclaughlin.com/articles/brand-to-person-b2p/</link><guid isPermaLink="true">https://www.stumclaughlin.com/articles/brand-to-person-b2p/</guid><description>B2B and B2C describe transaction structures, not how decisions actually get made. Every deal, every conversion, every click comes down to one person.</description><pubDate>Wed, 03 Dec 2025 00:00:00 GMT</pubDate></item><item><title>AI Won&apos;t Fix a Brand Strategy Problem</title><link>https://www.stumclaughlin.com/articles/ai-wont-fix-a-brand-strategy-problem/</link><guid isPermaLink="true">https://www.stumclaughlin.com/articles/ai-wont-fix-a-brand-strategy-problem/</guid><description>AI tools are powerful accelerators. But when the strategy underneath is unclear, AI doesn&apos;t fix the problem — it just moves faster in the wrong direction.</description><pubDate>Mon, 03 Nov 2025 00:00:00 GMT</pubDate></item><item><title>Building a Digital Foundation for Nonprofits: The Haldane School Foundation at 25</title><link>https://www.stumclaughlin.com/articles/digital-foundation-nonprofits-haldane-school-foundation/</link><guid isPermaLink="true">https://www.stumclaughlin.com/articles/digital-foundation-nonprofits-haldane-school-foundation/</guid><description>A nonprofit&apos;s growth depends on its systems — how HSF built a digital foundation using Google for Nonprofits to remove friction and redirect time back to the mission.</description><pubDate>Tue, 30 Sep 2025 00:00:00 GMT</pubDate></item><item><title>Why I Teach Clients the &quot;Why&quot; Before Scaling the &quot;What&quot;</title><link>https://www.stumclaughlin.com/articles/why-i-teach-clients-the-why-before-scaling-the-what/</link><guid isPermaLink="true">https://www.stumclaughlin.com/articles/why-i-teach-clients-the-why-before-scaling-the-what/</guid><description>Educating clients on strategy and KPIs unlocks better decisions, stronger execution, and the ability to scale higher-level work.</description><pubDate>Thu, 16 Mar 2023 00:00:00 GMT</pubDate></item><item><title>Greenlit Entertainment Joins TheRiot Agency</title><link>https://www.stumclaughlin.com/articles/greenlit-entertainment-acquisition/</link><guid isPermaLink="true">https://www.stumclaughlin.com/articles/greenlit-entertainment-acquisition/</guid><description>A personal look at the acquisition of Greenlit Entertainment by TheRiot Agency, the evolution of the company, and what this next phase unlocks.</description><pubDate>Sat, 20 Jul 2019 00:00:00 GMT</pubDate></item></channel></rss>