I help brands grow by blending creativity, technology, and strategy. That means shaping clear positioning, building campaigns that resonate, and designing systems that scale. I currently serve as Vice President of Brand Strategy at TheRiot Agency, partnering with executives to launch initiatives, optimize operations, and drive measurable growth.
I began in the creative world - directing and editing video, leading productions, and writing stories that connect with audiences. Over time, I expanded into digital strategy and transformation, bridging creative execution with business outcomes.
Across aerospace, manufacturing, transportation, technology, finance, entertainment, lifestyle, and more. My approach is industry-agnostic and people-first. I focus on B2P (brand-to-person) so the work resonates and converts, whether the audience is executives, teams, or end customers.
Brand strategy, creative leadership, and digital transformation. I develop positioning and messaging, lead integrated campaigns, and implement automation/AI to make work more efficient and scalable, always guided by data and clear KPIs.
I’m invested in education, technology, and community. As a trustee for the Haldane School Foundation, I help expand student access to grants and scholarships. I also stay hands-on with front-end, AI automation, and data visualization. When I can be, I’m at our family’s farm in western NH, it keeps me grounded and balanced.
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