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Brand Strategy

2 posts about Brand Strategy

Brand to Person (B2P): The Model That You Should Focus On

Brand Strategy

Brand to Person (B2P): The Model That You Should Focus On

B2B and B2C describe transaction structures, not how decisions actually get made. Every deal, every conversion, every click comes down to one person.

AI Won't Fix a Brand Strategy Problem

Brand Strategy

AI Won't Fix a Brand Strategy Problem

AI tools are powerful accelerators. But when the strategy underneath is unclear, AI doesn't fix the problem — it just moves faster in the wrong direction.