Perspectives on brand strategy, creative leadership, AI and what it takes to build work that actually moves people.
March 23, 2026 — SEO, AEO, and GEO aren't competing disciplines. They're the same foundation expanding into new surfaces — and if the foundation isn't solid, none of the new layers matter.
December 03, 2025 — B2B and B2C describe transaction structures, not how decisions actually get made. Every deal, every conversion, every click comes down to one person.
March 16, 2023 — Educating clients on strategy and KPIs unlocks better decisions, stronger execution, and the ability to scale higher-level work.
July 20, 2019 — A personal look at the acquisition of Greenlit Entertainment by TheRiot Agency, the evolution of the company, and what this next phase unlocks.